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Mobile Campaign Overview and KPIs by Jyotsna Lingayat is a document available to read on EtoBox.

What is Mobile Campaign Overview and KPIs about?

The document lists various mobile marketing campaigns with their status, payment model and target countries. It provides key performance indicators (KPIs) for campaigns in India across different industries like lending, food delivery, travel, fintech etc. The KPIs include targets for installs to registration, registration to transactions, trials to subscriptions and other funnel metrics. Hard KPIs focus on conversions while soft KPIs allow slightly lower conversion rates.

Author

Jyotsna Lingayat

Language

EN