Can I read Supermarket Location Strategies via Geomarketing on EtoBox?

Supermarket Location Strategies via Geomarketing by Ali Benahmed Daho is a document available to read on EtoBox.

What is Supermarket Location Strategies via Geomarketing about?

This paper develops a geomarketing model to aid supermarket location strategies by analyzing both objective and subjective variables that influence consumer attraction. Utilizing geographic information systems (GIS), the model incorporates sociodemographic characteristics and managerial judgments to forecast sales and optimize outlet placement. The findings emphasize the importance of location analysis in retail to enhance consumer loyalty and mitigate financial risks associated with new store openings.

Author

Ali Benahmed Daho

Language

EN