About this document
Cashback Impact on Paytm Users by arundasns07 is a document available to read on EtoBox.
The study investigates the impact of cashback and reward programs on online payment preferences, specifically focusing on Paytm users. It aims to analyze how these promotional schemes influence transaction frequency, platform preference, and customer loyalty. The research employs convenience sampling and will utilize descriptive statistics for data analysis, while acknowledging limitations such as geographical constraints and potential sampling bias.
- Author
- arundasns07
- Language
- EN