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Strategic Management Practices And Performance Of Health Non-governmental Organizations In Nairobi City County, Kenya by Emmaculate Odhiambo; Reuben Njuguna is a Business, Management and Accounting article available to read on EtoBox.

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Introduction: The contemporary business environment in which organizations operate is increasingly becoming uncertain and unpredictable, and it has been established that little is known of the implementation of strategic planning practices among not-for-profit organizations in developing countries, despite increased inability to meet estimated project timelines, quality and budget allocation.Purpose: This study aimed to examine how strategic management practices influence health NGOs' performance in Nairobi City, Kenya.Methodology: The study was grounded on theories that include: Ansoff's strategic success theory and stakeholder theory. The study was grounded on positivism research philosophy with a descriptive research design guiding the research. The study targeted the senior managers of the 98 health NGOs operating in Nairobi County. Stratified random sampling was used in the selection of the desired respondents. The sample participants for the research were 131 employees from health NGOs. The study relied on frequencies, means and standard deviation in presenting descriptive results. The inferential statistics used were correlation analysis, regression analysis and analysis of

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Author

Emmaculate Odhiambo; Reuben Njuguna

Publisher

AJPO JOURNALS

Published

2021

Language

EN

Field

Business, Management and Accounting (Social Sciences)