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Burger King by Jyoti Bhati is a document available to read on EtoBox.
Burger King was considering launching a global advertising campaign in India that showed its Whopper burger decaying over 34 days to highlight the removal of preservatives. This "rotten ad" sparked debate, as it was both eye-catching and unappetizing. Research on US consumer responses found the ad attracted attention but also negative emotions. While it communicated the no-preservative message, many found the visual nauseating. Burger King was unsure how Indian consumers would respond to such a negative dep
- Author
- Jyoti Bhati
- Language
- EN