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What is Understanding Consumer Buying Behavior about?

This document discusses consumer behavior and market segmentation. It covers models of consumer behavior, key factors that influence consumers, and the consumer decision process. The consumer decision process depends on the level of involvement and can include complex buying behavior, dissonance-reducing behavior, or variety-seeking behavior. The stages of the consumer decision process are need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. New products

Author

Simone Segatto

Language

EN