About this document
Overview of India by Avishek Mukhopadhyay is a document available to read on EtoBox.
The document provides an overview of the Indian retail industry. It discusses the traditional unorganized retail sector which is dominated by small family-run convenience stores. It then discusses the growing organized retail sector in India, fueled by changing consumer behavior and preferences for modern retail formats. Key points mentioned are that organized retail currently contributes around 3.5% of the total retail market but is growing rapidly and expected to cross $21 billion by 2010. The traditional
- Author
- Avishek Mukhopadhyay
- Language
- EN