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Prompting safety-belt use in the context of a belt-use law: The flash-for life revisited by Leah V. Farrell; Matthew G. Cox; E. Scott Geller is a Engineering article available to read on EtoBox.

What is Prompting safety-belt use in the context of a belt-use law: The flash-for life revisited about?

Problem: Safety-belt use reduces motor vehicle crash-related morbidity and mortality, yet an estimated 18% of drivers do not consistently buckle up (NHTSA, 2005). In 1985, Geller and colleagues developed an interpersonal Flash-for-Life prompt that increased belt use among 22% of 1,087 unbuckled drivers (Geller, Bruff, & Nimmer, 1985). Method: The Flash-for-Life intervention was re-introduced at a large university with high safety-belt use (i.e., 80%). College students stood at parking-lot entrance/exits and "flashed" signs with the message, "Please Buckle Up, I Care" to unbuckled drivers. Results: Of 427 unbuckled drivers observed, 30% of these complied with the prompt. Male drivers were significantly more likely to comply with prompts delivered by females. Discussion: Compliance was higher than in the 1985 study, indicating a high baseline rate of safety-belt use does not negate potential beneficial influence of a prompting intervention. This intervention is particularly effective with college-aged males, a sub-group of the driving population least likely to buckle-up. Impact on industry: A simple behavioral prompt could be used at most industrial complexes to increase safety-belt

Who reads Prompting safety-belt use in the context of a belt-use law: The flash-for life revisited?

Author

Leah V. Farrell; Matthew G. Cox; E. Scott Geller

Publisher

Elsevier Science; Elsevier ; Elsevier Ltd.; Elsevier BV (ISSN 0022-4375)

Published

2007

Language

EN

Field

Engineering (Health Sciences)