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What is Indirect Competitors Impacting Igloo about?
Igloo faces intense competition in the ice cream market from brands like Walls, Omore, and Hico, as well as indirect competitors such as Movenpick and Baskin Robbins, leading to a decline in brand loyalty and image. To reestablish its brand, Igloo should differentiate its target markets, develop tailored marketing strategies, and improve product packaging to attract consumers. Additionally, consistent marketing campaigns and appealing designs are essential for enhancing Igloo
- Author
- Anum Latif
- Language
- EN