About this document
Product Policy Decisions in Marketing by Dechu Shifera is a document available to read on EtoBox.
This document discusses product policy decisions for marketing. It defines what a product is and explains the key components of a product. It also discusses global product strategies and the options companies have when standardizing or customizing their products for different markets. Standardization allows companies to benefit from economies of scale while customization allows them to cater to local market needs and wants. Forces that favor standardization include common customer needs across markets, glob
- Author
- Dechu Shifera
- Language
- EN