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Scale for Measuring Consumer Manipulation by ماهر أمير is a document available to read on EtoBox.
What is Scale for Measuring Consumer Manipulation about?
This study introduces a multidimensional scale for measuring consumer perception of manipulation in shopping environments, comprising cognitive, behavioral, and affective dimensions. It is based on in-depth interviews and data from 225 consumers, demonstrating good reliability and validity, and shows that perceptions of manipulation can negatively impact consumer satisfaction. The findings provide valuable insights for both academics and marketers to understand consumer reactions to various marketing tactic
- Author
- ماهر أمير
- Language
- EN