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What is Citibank about?

Citibank developed an e-business strategy in the late 1990s and early 2000s to transform its global banking operations and better serve corporate customers in a digital age. The strategy had three pillars - to connect customers through online access, transform internal operations through technology and process automation, and extend its digital capabilities globally. Some key elements included consolidating data centers, creating an online platform called CitiDirect, forming alliances with technology compan

Author

safwan87

Language

EN