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What is Understanding the Marketing Mix about?

The document discusses the marketing mix, which is traditionally based on the 4Ps of product, place, price, and promotion. It describes how the marketing mix applies to four specific marketing decisions and has been used for centuries, though marketing theory originated in the 20th century. For services, an expanded 7Ps version is sometimes used, adding processes, physical evidence, and people. Some also refer to an 8Ps approach including the 7Ps and performance. The 4Ps form the key basis for marketing man

Author

Sandeep Soni

Language

EN