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PepsiCo by симона златкова is a document available to read on EtoBox.
PepsiCo is considering launching a new non-sparkling flavored water product. The candidate analyzes the US water market, finding that flavored non-sparkling water represents a small share that is highly segmented. Market sizing estimates it would take 8 years for PepsiCo to break even on the $400,000 product launch costs, capturing only 15% estimated market share. While long break even timeframe is concerning, the candidate conditions a recommendation on PepsiCo
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- EN