Can I read Sustainable Tourism Marketing Strategies on EtoBox?

Sustainable Tourism Marketing Strategies by Victoria Maragin is a document available to read on EtoBox.

What is Sustainable Tourism Marketing Strategies about?

The document discusses sustainable tourism operations from a marketing perspective. It explains that adopting a marketing perspective can help further the goals of sustainable tourism by focusing on customer demands rather than just destination supply. The four Ps of marketing - product, price, place, and promotion - are examined in the context of sustainable tourism. For example, developing sustainable tourism products, using product differentiation rather than competing on price, and ensuring promotional

Author

Victoria Maragin

Language

EN