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What is Ice Bucket Challenge: Social Media Impact about?
The Ice Bucket Challenge initiated by friends of ALS patients raised over $115 million for the ALS Association (ALSA) in summer 2014, far more than the $23 million raised the previous year. The viral video campaign spread on social media, with people dunking buckets of ice water on themselves and then challenging others. While the ALSA helped spread initial awareness, the challenge took off organically. The ALSA hoped to make it an annual event but fundraising dropped sharply the next year as many donors la
- Author
- sibel yigitoglu
- Language
- EN