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What is Corporate Communication about?

This research analyzes the impact of corporate communication strategy and customer value creation on the reputation of Len, an Indonesian state-owned company. The findings indicate that corporate communication strategy significantly influences reputation creation at 47.2%, while customer value creation has a minimal effect at 5.1%. Overall, both factors together account for 53.7% of the reputation creation process for the company.

Author

Fraksi Golkar Banggai

Language

EN