About this document
Individual Loss Aversion in Choices by guimalcantara is a document available to read on EtoBox.
This study investigates individual-level loss aversion in both riskless and risky choices using a sample of 660 car manufacturer customers. The findings reveal that loss aversion is present in both contexts, with riskless loss aversion being generally higher than risky loss aversion, and it is influenced by socio-demographic factors such as age, income, and education. The results contribute to the ongoing debate regarding the validity of loss aversion as a psychological phenomenon.
- Author
- guimalcantara
- Language
- EN