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Billion-dollar Branding : Brand Your Small Business Like a Big-business and Make Great Things Happen by Honey Parker, Blaine Parker is a business book available to read on EtoBox.

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Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a

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Author

Honey Parker, Blaine Parker

Publisher

Morgan James Publishing

Published

2012

Language

EN

ISBN

9781614482734

Category

business

Subjects

Business, Business & Economics

Updated

2026-03-25