Opening book details…
Can I read International Marketing : Strategy and Theory on EtoBox?
International Marketing : Strategy and Theory by Sak Onkvisit and John J. Shaw is a business book available to read on EtoBox.
What is International Marketing : Strategy and Theory about?
<p>Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.<br><br>The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing
Who reads International Marketing : Strategy and Theory?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Sak Onkvisit and John J. Shaw
- Publisher
- Routledge
- Published
- 2008
- Language
- EN
- ISBN
- 9780415772617
- Category
- business
- Subjects
- Management, Business, Economics
- Updated
- 2026-03-24
Other editions & translations
- International Marketing : Strategy and Theory (2004)
- International Marketing: Analysis and Strategy, 4th Edition (2003)
- International Marketing Analysis And Strategy Fourth Edition (2004)
- International Marketing : Analysis and Strategy (1989)
- International Marketing: Analysis and Strategy, Third Edition (1997)
