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What is Gender about?

This document summarizes a research article that examines the moderating effects of gender on customer satisfaction and continuance intention in mobile commerce. The study developed a conceptual model using factors from the Unified Theory of Acceptance and Use of Technology (UTAUT) to analyze relationships between performance expectancy, effort expectancy, social influence, facilitating conditions, comparative value, satisfaction, and continuance intention. Multi-group structural equation modeling was used

Author

gilda maulina

Language

EN