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Surf Excel: Brand History and Ownership by Poulami Biswas is a document available to read on EtoBox.

What is Surf Excel: Brand History and Ownership about?

Surf Excel is a detergent brand owned by Hindustan Unilever. It was launched in 1959 and was the first detergent powder in India. Over time, Surf Excel has strengthened its positioning through innovative advertising campaigns focused on social messages. It faces competition from brands like Ariel, Tide, Ghari and Nirma. Surf Excel employs various marketing strategies like social cause advertising, product line extensions, and leveraging HUL

Author

Poulami Biswas

Language

EN