About this document
Market Segmentation and Targeting Guide by Bindal Heena is a document available to read on EtoBox.
Market segmentation involves dividing the overall market into smaller sub-groups based on characteristics like geography, demographics, behaviors, or lifestyles. This allows companies to better understand customer needs and target their marketing efforts. Titan Watches segmented their market based on factors like income levels, gold preferences, lifestyle needs, and budgets to develop different product lines like their luxury, gold, children
- Author
- Bindal Heena
- Language
- EN