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Benefits of Marketing Intermediaries by Mohammed Saleh is a document available to read on EtoBox.
What is Benefits of Marketing Intermediaries about?
This document discusses distribution channels and intermediaries in the hospitality industry. It begins by outlining the objectives of understanding distribution channels, marketing intermediaries, and using the internet as a distribution channel. It then defines distribution channels and explains why marketing intermediaries are used. The document discusses different types of intermediaries available to hospitality, their functions, and factors to consider in channel organization, behavior, and management.
- Author
- Mohammed Saleh
- Language
- EN