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vi, 420 p. : 23 cm Includes bibliographical references and index Colgate-Palmolive Company : the oral care segment of the consumer products industry -- Starbucks Corporation: the specialty coffee industry -- Daimler Chrysler : the auto industry -- Mitsubishi International Corporation : multinational trading companies -- Credit Suisse First Boston, Inc. : the financial intermediary industry -- Pfizer : the pharmaceutical industry -- Applebee's International, Inc. a full-service casual restaurant -- L.L.Bean : a multichannel retailer -- Macromedia : the computer software industry -- Universal Pictures Group : the entertainment and media industry : film
- Author
- Robert J. Mockler
- Publisher
- Lombard, IL: Marsh Publications
- Published
- 2007
- Language
- EN
- ISBN
- 9780971313002
- Subjects
- Management, Business
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