About this document
Cigarette Retailer Partnership Insights by Melly Ritonga is a document available to read on EtoBox.
This document discusses cigarette retailer programs run by three Indonesian cigarette companies: Djarum Retail Partnership (DRP), Sampoerna Retail Community (SRC), and Gudang Garam Strategic Partnership (GGSP). The programs aim to enhance community-based branding and keep customer loyalty by turning small retailers (GT outlets) into branding agents through prominent product displays and signage. In return, the programs provide incentives like cash payments, free cigarettes, purchase price discounts on cigar
- Author
- Melly Ritonga
- Language
- EN