About this document
Understanding Consumer Buying Behavior by Sagar Joshi is a document available to read on EtoBox.
This document provides an overview of consumer buying behavior, including: 1) It defines consumer buying behavior as the processes consumers go through when evaluating, purchasing, using, and disposing of products and services. 2) It discusses factors that influence consumer behavior, such as cultural, social, family, and personal influences. 3) It describes the consumer decision process, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evalua
- Author
- Sagar Joshi
- Language
- EN