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What is Means-End Chain Model in Marketing about?

This document presents a conceptual model linking consumer values to product attributes through a means-end chain. The model assumes that values guide consumer choices and that consumers categorize products to reduce complexity. It proposes that consumers associate consequences with actions, and choose products that produce desired consequences. The linkages in the model are between values and consequences, and between consequences and product attributes. Product-use situations provide opportunities for con

Author

mohammadtolou72

Language

EN