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Innovation Strategies for Essence Drink by Oberoi MalhOtra Meenakshi is a document available to read on EtoBox.

What is Innovation Strategies for Essence Drink about?

The document discusses innovation and commercialization at a UK-based company called Essence Drink that sells healthy mango lassi drinks. Essence Drink grew rapidly in its first two years due to its distribution capabilities and innovative formula, but sales fell in the third year. The founder now wants to introduce new innovative drinks. The document will discuss commercialization funnels, new product development, developing an innovation business case with budget, and intellectual property protection tool

Author

Oberoi MalhOtra Meenakshi

Language

EN