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The Digital Transformation The Forty Years of Marketing Communication Research by My My is a document available to read on EtoBox.

What is The Digital Transformation The Forty Years of Marketing Communication Research about?

This research article analyzes the evolution and trends in marketing communication research over the past forty years, revealing a 6.09% annual growth in publications, primarily from the United States, China, and the United Kingdom. It highlights the shift towards contemporary themes such as social media and digital marketing, while also indicating future research directions involving advanced technologies like blockchain and artificial intelligence. The study serves as a valuable resource for academics, pr

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My My

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EN