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Introduction to Tourism Marketing Concepts by Abhishek Saxena is a document available to read on EtoBox.

What is Introduction to Tourism Marketing Concepts about?

This document provides an introduction to tourism marketing, including: 1) It defines marketing as the analysis, planning, implementation, and control of programs designed to facilitate voluntary exchanges that benefit an organization and its target markets. 2) Marketing involves identifying customer needs and designing products and services accordingly, using effective pricing, communication, and distribution strategies. 3) The document discusses different definitions of marketing from various scholar

Author

Abhishek Saxena

Language

EN