About this document
Market Segmentation in Pharma Marketing by Vivek Kushwaha is a document available to read on EtoBox.
This document is a thesis submitted by Shaurabh for a Bachelor of Pharmacy degree in Pharma Marketing Management. The thesis studies the relevance of market segmentation in effective marketing of pharmaceutical products. It has been submitted under the supervision of Dr. Nikunj Sethi and Mrs. Pragya Pandey at Dr. Om Prakash School of Pharmacy in Farrukhabad, Uttar Pradesh, India. The thesis acknowledges the support and guidance of the principal, faculty members, and staff of the institution.
- Author
- Vivek Kushwaha
- Language
- EN