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What is Understanding Consumer Behavior Factors about?

This chapter discusses how marketers analyze consumer behavior and decision making. It covers the cultural, social, and personal factors that influence buying behavior, such as subcultures, socioeconomic class, demographics, and psychological processes. The chapter also examines consumer decision making models, including the consumer buying process of problem recognition, information search, evaluation, purchase decision, and post-purchase behavior. Marketers analyze the sources of information and models of

Author

Preetam Jain

Language

EN