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What is CSR about?

This study examines the impact of corporate social responsibility (CSR) on customer loyalty and satisfaction in the banking sector of Pakistan. The researchers collected responses from 302 banking customers using a questionnaire. They found that CSR positively influences customer satisfaction. CSR was also found to positively affect customer loyalty, but the relationship was insignificant. Customer satisfaction was found to stimulate customer loyalty. The researchers concluded that customer satisfaction med

Author

briliandwi03

Language

EN