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STP and Product Strategy in Rural Markets by Anshul Gupta is a document available to read on EtoBox.

What is STP and Product Strategy in Rural Markets about?

This document provides an overview of market segmentation, targeting, positioning, and product strategy. It discusses the importance of segmentation given increasing population and target groups. The key points covered include: - Segmentation involves dividing the market into distinct groups with common needs or characteristics. - Targeting evaluates segments for attractiveness and selects which segments to target based on objectives and resources. - Positioning designs the company

Author

Anshul Gupta

Language

EN