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Retail Store Formats, Competition and Shopper Behavior by mipochtaalexa is a document available to read on EtoBox.

What is Retail Store Formats, Competition and Shopper Behavior about?

This document presents a systematic review of 178 articles on physical store-based grocery retail formats. The review examines how consumer choice and response to marketing activities varies across store formats, the competitive effects and conduct between formats, and how retail formats interact with societal stakeholders over time. Key findings include substantial evidence that consumer choices among formats are driven by household characteristics, time factors, shopping goals, and retailer factors like l

Author

mipochtaalexa

Language

EN