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Ads That Stick by albraccahuotlachapelle is a document available to read on EtoBox.

This document presents a study on optimizing advertisement scheduling by incorporating psychological behavior models, specifically focusing on mere exposure, hedonic adaptation, and operant conditioning. The authors propose a quasi-linear time algorithm that generates a near-optimal ad schedule, demonstrating that traditional heuristics are often sub-optimal. Experimental results support the findings, indicating that the proposed strategy significantly outperforms existing methods in maximizing user interes

Author

albraccahuotlachapelle

Language

EN