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Customer Relationship Marketing Strategies by sam.zikode10 is a document available to read on EtoBox.
What is Customer Relationship Marketing Strategies about?
Chapter 11 discusses the importance of building customer relationships through effective marketing strategies, emphasizing the value of understanding customer needs and behaviors. It outlines key marketing concepts such as relationship marketing, customer relationship management (CRM), and the marketing mix, which includes product, price, distribution, and promotion. The chapter also highlights the significance of market research and the external marketing environment in developing successful marketing plan
- Author
- sam.zikode10
- Language
- EN