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What is Willful : How We Choose What We Do about?

A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision†'making " Willful  is a breakthrough in economics. Richard Robb's tremendously insightful book shows how much of our behavior is not explained by existing theories of human action and explains in sparkling prose why understanding decisions made seemingly without reason presents a fuller picture of our world."—Edmund S. Phelps, Nobel Laureate in Economics Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision†'making is at best incomplete. Robb explains how these choices made seemingly without reason belong to a realm of behavior he identifies as "for†'itself." A provocative combination of philosophy and economics that offers a key to many of our quixotic choice

Author
Richard G Robb
Publisher
New Haven: Yale University Press
Published
2019
Language
EN
ISBN
9780300249200
Subjects
Psychology, Business, Philosophy

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