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What is Quality, Price, and iPhone Purchase Intent about?

The document discusses the relationship between perceived quality, perceived price, and purchase intention of iPhones among business students. It presents hypotheses that (1) perceived quality positively influences purchase intention, (2) perceived price positively influences perceived quality, (3) perceived price positively influences perceived value, and (4) perceived value positively influences purchase intention. Theories and definitions of key variables such as perceived quality, perceived price, and p

Author

Như Tâm

Language

EN