Can I read Shanto Final Report on EtoBox?

Shanto Final Report by b200204024 is a document available to read on EtoBox.

What is Shanto Final Report about?

This thesis explores the influence of hedonism on online consumer behavior among Generation Z in Bangladesh, highlighting a shift from utilitarian to hedonic purchasing motivations. It examines how emotional satisfaction, aesthetic appeal, and social influences drive impulse buying in digital environments. The study aims to provide insights for marketers to effectively engage this demographic by understanding their unique shopping behaviors and preferences.

Author

b200204024

Language

EN