About this document

Google UX Design Certificate Insights by Felipe Lordão is a document available to read on EtoBox.

The document describes the results of a usability study conducted on a movie ticket purchasing website. 5 patterns of user behavior were identified: 1) most users had trouble finding a movie to watch, 2) most users struggled to find recently watched movies, 3) most users had issues with location and scheduling selections, 4) some users were confused by the ticketing process, and 5) most users had smooth navigation. From these patterns, 5 insights were derived: 1) users need better movie suggestions, 2) user

Author

Felipe Lordão

Language

EN