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What is Strategic Management Overview and Concepts about?

Strategic management deals with setting the overall direction and objectives of an organization through strategies. It is a comprehensive process that involves all functional areas like marketing, finance, HR etc. Strategy is the means to achieve organizational objectives and competitive advantage. Strategic management helps identify strategies to improve performance. It is practiced at the top level to provide guidance to functional strategies. Common components of a strategy include the vision, mission, g

Author

Ritwick Banerjee

Language

EN