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What is Retail Loyalty Reward Redemption Insights about?

This document summarizes a research paper about reward redemption behavior in retail loyalty schemes. The paper uses transaction records from a UK retailer and a qualitative study to investigate redemption behavior, including non-redemption. Through cluster analysis, three distinct clusters of redemption behavior were identified. The paper aims to develop a taxonomy of redemptive behavior and identify implications for managing loyalty schemes.

Author

Sri Gunawan

Language

EN