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Agenda-Setting in Mass Media Politics by ecclesiaconsultancy is a document available to read on EtoBox.
What is Agenda-Setting in Mass Media Politics about?
The document discusses the agenda-setting function of mass media in shaping political reality during campaigns, particularly highlighting how media coverage influences public perception of key issues. The authors conducted a study during the 1968 presidential campaign, analyzing the correlation between media emphasis on issues and voter perceptions of those issues. The findings indicate a strong relationship between the amount of media coverage and what voters considered important, suggesting that while med
- Author
- ecclesiaconsultancy
- Language
- EN