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What is Beer Market Trends in Vietnam 2020 about?

The document discusses beer consumption in Vietnam. Beer saw strong growth in 2019, led by increasing premiumization. Lager remains the dominant type of beer consumed. While Sabeco maintained its leading share, Heineken saw stronger growth by focusing on premium products. COVID-19 negatively impacted the on-trade channel in 2020 but increased off-trade sales.

Author

Vinh Nguyen

Language

EN