About this document
Understanding KSB in Social Marketing by Pablo Xavier Jara is a document available to read on EtoBox.
This document provides information about the Marketing for Social Change course. It outlines the course description, learning objectives, required text, format, requirements and grading. The course aims to teach students how to apply marketing concepts to create social change. It will cover topics like audience analysis, goal setting, and campaign evaluation. Students will complete assignments individually and in groups, including a case analysis, quiz, exam, social marketing plan, and strategic analysis. C
- Author
- Pablo Xavier Jara
- Language
- EN