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Understanding Marketing Information Systems by Pranai Mehta is a document available to read on EtoBox.
What is Understanding Marketing Information Systems about?
Marketing Information System (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute timely and accurate information to marketing managers. MIS has four subsystems: internal records system, market intelligence system, marketing research system, and marketing management and science system. The document discusses the need for MIS and types of MIS like executive support systems and decision support systems. It also covers how companies collect internal and externa
- Author
- Pranai Mehta
- Language
- EN