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Factors Influencing BoAt Headphone Sales by rushankhalifa101 is a document available to read on EtoBox.

What is Factors Influencing BoAt Headphone Sales about?

The study investigates factors influencing customer buying decisions towards BoAt headphones, highlighting the impact of voice quality, durability, style, and comfort. Conducted with 142 respondents in North West Delhi, it reveals that BoAt has become a market leader in the TWS segment despite competition from international brands. The research aims to provide insights for companies in the consumer electronics sector to enhance their marketing strategies.

Author

rushankhalifa101

Language

EN