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What is Consumer Demand and Globalization Trends about?

Consumers today are more informed about global products and services, leading to increased demands that companies must meet through enhanced R&D and global sourcing. The pandemic has accelerated shifts in consumer behavior, particularly towards digital shopping and home-centric spending, with some changes expected to persist post-pandemic. E-commerce platforms like Shopee and Lazada, along with brands like SHEIN, exemplify how companies adapt to these evolving consumer preferences.

Author

Stephanie Kyle Dela Peña

Language

EN